Cookie Policy
Understanding how we use cookies and similar technologies
Last updated: July 28, 2025
Overview
This Cookie Policy explains how Defitex Innovative Solutions LLC and Defitex Innovative Solutions Private Limited (collectively 'Defitex', 'we', 'us', or 'our') use cookies and similar tracking technologies on our website and services.
By using our website, you consent to the use of cookies in accordance with this policy. You can manage your cookie preferences through your browser settings or our cookie consent tool.
What Are Cookies
Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences, improve your browsing experience, and provide analytics data to website owners.
Cookies can be 'session cookies' (deleted when you close your browser) or 'persistent cookies' (remain on your device for a set period or until manually deleted).
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled.
- Authentication cookies to keep you logged in
- Security cookies to protect against fraud
- Load balancing cookies for website performance
- Session management cookies
Analytics Cookies
These cookies help us understand how visitors interact with our website.
- Google Analytics for website traffic analysis
- Performance monitoring cookies
- User behavior tracking for website optimization
- Conversion tracking for marketing effectiveness
Functional Cookies
These cookies enhance your browsing experience by remembering your preferences.
- Language and region preferences
- Theme and display settings
- Form data to prevent re-entry
- Accessibility settings
Marketing Cookies
These cookies are used to deliver relevant advertisements and track marketing campaigns.
- LinkedIn advertising pixels
- Google Ads conversion tracking
- Social media integration cookies
- Retargeting and remarketing cookies
Third-Party Cookies
We may use third-party services that set their own cookies on our website. These include:
Analytics Services
- Google Analytics - for website traffic analysis
- Hotjar - for user behavior analysis
- Microsoft Clarity - for session recordings and heatmaps
Social Media Platforms
- LinkedIn - for professional networking integration
- Facebook - for social sharing and advertising
- Twitter - for social media integration
Advertising Networks
- Google Ads - for targeted advertising
- Microsoft Advertising - for search advertising
- LinkedIn Campaign Manager - for professional advertising
Managing Your Cookie Preferences
You have several options for managing cookies on our website:
Browser Settings
- Most browsers allow you to view, manage, and delete cookies
- You can set your browser to refuse all cookies or alert you when cookies are being sent
- Disabling cookies may affect website functionality
- Each browser has different cookie management options
Cookie Consent Tool
- Use our cookie banner to accept or reject non-essential cookies
- Access cookie preferences through the footer link
- Update your preferences at any time
- Essential cookies cannot be disabled
Opt-Out Links
- Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
- LinkedIn Opt-out: https://www.linkedin.com/psettings/advertising
- Facebook Opt-out: https://www.facebook.com/settings?tab=ads
Cookie Data Retention
Different types of cookies are retained for different periods:
Retention Periods
- Session cookies: Deleted when you close your browser
- Essential cookies: Up to 1 year
- Analytics cookies: Up to 2 years
- Marketing cookies: Up to 2 years
- Functional cookies: Up to 1 year
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website.
The 'Last Updated' date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.
Questions About Our Cookie Policy?
If you have any questions about this Cookie Policy or our use of cookies, please contact us.